What does "premium light spirit" mean?

To quote our Co-Founder Bill Dessel, "No one wants another vodka."

KEEL Vodka is not just another vodka. By legal definition, the government doesn't consider anything under 40% alcohol by volume (ABV) to be vodka.

Since KEEL is the first premium light vodka clocking in at 23.8% ABV, it's not recognized by the government as a vodka (yet). We had to call it something else. That's why KEEL Vodka is technically a "premium light spirit", that tastes like a premium vodka without the burn. A vodka of unparalleled quality and smoothness at 23.8% alcohol by volume.